“We’ve found consumers to be remarkably consistent in their evaluation of the benefits commonly associated with the smart grid and smart meters,” said Patty Durand, SGCC executive director. “The fact that respondents rated practical and financial concerns on par with environmental, conservation and energy independence issues tells much about what consumers value and the factors that may influence their energy decisions.”
The study reveals that many factors — from a lower monthly bill to decreasing foreign energy imports — encourage consumers to use the new technologies to manage energy usage. Understanding the drivers of adoption can help energy and technology providers to develop messages and programs that meet consumer needs.
SGCC will release additional Consumer Pulse findings, including a robust consumer segmentation, this month to SGCC members. Nonmembers may access topline findings at www.smartgridcc.org